Pro Colorist Silver Shampoo Anti-Yellow 250ml

The Itely Hair Fashion Pro Colorist Silver Shampoo Anti-Yellow 250ml neutralizes brassy tones in blonde, bleached, and grey hair with violet pigments. This shampoo restores hair structure and softness. It maintains cool blonde tones between salon visits. From the first wash, hair looks brighter and less yellow.

What's Inside: Key Ingredients & Cleansing Technology

• Violet Pigments: Counteract yellow and brassy tones in blonde and grey hair using the principle of color theory. Hair looks cooler and brighter after just one wash.
• Conditioning Agents: Restore the hair's structure and seal the cuticle for enhanced softness and shine. Hair feels smoother and looks healthier with continued use.

What Scalp or Hair Problem Does This Shampoo Target?

• Primary problem: Yellow tones in blonde, bleached, or grey hair
• Secondary benefit: Restores softness and shine
• Damage/concern level this suits best: Light to Moderate hair that is slightly brassy and needs a tone refresh. Not for severely damaged hair.
• This shampoo is NOT for: Lifting dark ash tones already in the hair. It only neutralizes yellow.

For best results, pair this silver shampoo with a silver hair mask to enhance the toning effect.

Why This Silver Shampoo Works Differently

This shampoo uses special violet pigments that effectively neutralize yellow tones, enhancing the coolness and brightness of blonde hair.

In addition to toning, the formula restores hair structure, leaving it soft and shiny after every wash.

Together, these features ensure that your blonde hair stays vibrant and healthy-looking between salon appointments.

How to Lather for Best Results

1. Wet hair thoroughly.
2. Apply Silver Shampoo to pre-shampooed hair.
3. Massage into the scalp and hair, creating a rich lather.
4. Leave on for 3-5 minutes, depending on the desired toning effect. Check the tone regularly.
5. Rinse thoroughly.
6. Follow with a moisturizing conditioner or hair mask.
7. Pro tip: It is recommended to use disposable gloves when applying to avoid staining your hands.

How Often to Use & What to Pair With

How often: Use every 1-2 washes, or as needed to neutralize yellow tones. Daily use can cause over-toning.

Best paired with: Riflessi silver mask for best results. This enhances the toning and conditioning effects.

When to take a break / switch: If hair becomes overly ashy or grey, reduce frequency or switch to a moisturizing shampoo.

What to Expect: Results Timeline

• After 1 wash: Hair appears visibly cooler and less yellow.
• After 2-4 weeks: Consistent ash tone is maintained with regular use.
• Long-term (2-3 months): Salon appointments can be spaced further apart with consistent toning.
• Results depend on: The initial level of brassiness and the frequency of use.

Suitable For

Blonde hair, bleached hair, grey hair