Fino Premium Touch Shampoo 550ml

The Shiseido Fino Premium Touch Shampoo 550ml begins repairing broken protein bonds inside the hair shaft with every wash not just when you apply a mask. It targets dryness, damage, and frizz, leaving hair feeling smoother from the first wash. With consistent use, hair becomes more manageable and regains its natural shine.

What's Inside: Key Ingredients & Cleansing Technology

• Royal Jelly EX: Moisturizes and nourishes the hair, helping to restore its natural moisture balance. You'll notice softer, more hydrated hair after just one use.
• PCA: Strengthens hair from the roots, reducing breakage and promoting overall hair health. With continued use, hair feels stronger and more resilient.
• Lipidure EX: Repairs damage to the hair shaft and restores its natural shine. Damaged hair appears healthier and more vibrant.

What Scalp or Hair Problem Does This Shampoo Target?

• Primary problem: Dry, damaged hair in need of repair
• Secondary benefit: Increased shine and manageability
• Damage/concern level this suits best: Moderate to severe damage. Ideal for hair that has undergone frequent color or perm treatments.
• This shampoo is NOT for: Those seeking solely to add volume. This shampoo focuses on repair and hydration.

For best results, pair this shampoo with a protein-rich conditioner and a weekly deep-conditioning hair mask.

Why This Repair Shampoo Works Differently

Unlike typical shampoos that only cleanse, this formula contains Royal Jelly EX, PCA, and Lipidure EX to provide three major effects: moisturizing, strengthening, and repairing hair from the core.

It creates a fine, rich lather that gently cleanses and moisturizes each strand, ensuring thorough cleansing without stripping the hair of its natural oils.

Together, these ingredients work to revitalize and nourish dry, damaged hair, leaving it smooth, manageable, and shiny.

How to Lather for Best Results

1. Wet hair thoroughly with warm water.
2. Apply an appropriate amount of shampoo to your scalp and hair.
3. Gently massage the shampoo into your scalp and hair, creating a rich lather.
4. Rinse thoroughly with warm water until all shampoo is removed.
5. Repeat to double cleanse, allowing the second lather to sit for 1-2 minutes.
6. Pro tip: For best results, follow immediately with a protein-rich conditioner to seal in moisture and repair.

How Often to Use & What to Pair With

How often: Suitable for daily use, or every other day depending on your hair's needs. For severely damaged hair, use every wash.

Best paired with: Fino Premium Touch Hair Mask for a more intensive repair treatment. Using both products maximizes the benefits of the key ingredients.

When to take a break / switch: If your hair becomes over-moisturized or feels weighed down, switch to a clarifying shampoo once a month to remove buildup.

What to Expect: Results Timeline

• After 1 wash: Hair feels immediately softer and easier to detangle.
• After 2-4 weeks: Noticeable reduction in frizz and increased shine. Hair feels stronger and more resilient.
• Long-term (2-3 months): Hair is healthier, with fewer split ends and less breakage. Overall hair texture is significantly improved.
• Results depend on: Consistency of use and the severity of the initial damage.

Suitable For

Dry hair, damaged hair, color-treated hair, perm-treated hair