{"title":"Beauty of Joseon","description":"","products":[{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"Beauty of Joseon Red Bean Refreshing Pore Mask 140ml","description":"\u003cp\u003eThe Beauty of Joseon Red Bean Refreshing Pore Mask uses red bean extract and kaolin clay to clear pores in 3-5 minutes. It absorbs excess oil and tightens pores, leaving skin smooth and refreshed. The quick treatment time makes it easy to fit into any routine. Skin feels noticeably cleaner and softer after just one use.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRed Bean Extract (30%)\u003c\/strong\u003e: Rich in saponins and antioxidants that help purify pores and improve skin texture during the mask treatment. After rinsing, skin feels smoother and looks more even.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e: Absorbs excess sebum and draws out impurities from deep within pores during the application. Once removed, pores appear visibly smaller and skin feels less oily.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMask\/Treatment Format \u0026amp; Texture\u003c\/h2\u003e\n\u003cp\u003eThis is a creamy, wash-off mask with a smooth texture. It spreads easily over the skin without feeling heavy or sticky. The mask dries slightly but doesn't crack or feel overly tight. Rinses off easily with lukewarm water.\u003c\/p\u003e\n\u003ch2\u003eApplication Time \u0026amp; Removal Process\u003c\/h2\u003e\n\u003cp\u003eApply an even layer to clean, dry skin, avoiding the eye and lip areas. Leave on for 3-5 minutes, or until the mask feels slightly firm. Rinse thoroughly with lukewarm water, massaging gently to remove any remaining residue. Pat skin dry and follow with your regular skincare routine.\u003c\/p\u003e\n\u003ch2\u003eWhy This Clay Mask Works\u003c\/h2\u003e\n\u003cp\u003eUnlike traditional clay masks that can feel drying, this formula includes red bean extract to help maintain moisture balance while the clay absorbs excess oil.\u003c\/p\u003e\n\u003cp\u003eThe short, 3-5 minute treatment time is effective for clearing pores without causing irritation or over-drying the skin.\u003c\/p\u003e\n\u003cp\u003eTogether, the red bean extract and kaolin clay work to purify and refresh the skin, leaving it feeling clean, smooth, and balanced.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eImmediately after removal:\u003c\/strong\u003e Skin feels cleaner, smoother, and more refreshed. Pores appear visibly smaller.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWithin 2-4 hours:\u003c\/strong\u003e Skin feels less oily and makeup applies more smoothly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 1 week of regular use (1-2 times per week):\u003c\/strong\u003e Skin texture appears more refined and pores look clearer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 3-4 weeks:\u003c\/strong\u003e Noticeable reduction in blackheads and breakouts. Skin tone appears more even.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eCleanse your face and pat dry.\u003c\/li\u003e\n  \u003cli\u003eApply an even layer to your face, avoiding the eye and lip areas.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 3-5 minutes, or until the mask feels slightly firm.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eUse 1-2 times per week.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eOily skin, combination skin, acne-prone skin, enlarged pores, blackheads\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47381340717282,"sku":"WY-PM316986","price":7.1,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/88097383169863.webp?v=1768073606"},{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty of Joseon Dynasty Cream 50ml","description":"\u003cp\u003eThe Beauty of Joseon Dynasty Cream delivers deep hydration and improves skin elasticity with a blend of traditional Korean hanbang ingredients. Its rich, creamy texture melts into the skin, leaving it feeling soft, supple, and deeply moisturized all day. This cream strengthens the skin barrier and provides a radiant glow. You will notice a visible difference in skin texture and hydration within 2 weeks.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGinseng Water (29%)\u003c\/strong\u003e: Boosts circulation and revitalizes the skin. It helps to improve skin tone and reduce the appearance of fine lines with consistent use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e: Provides deep hydration and helps to prevent moisture loss. Skin feels plump and supple, with a noticeable reduction in dryness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHoney Extract\u003c\/strong\u003e: Nourishes and soothes the skin with its antioxidant and antibacterial properties. It leaves skin feeling calm and protected, with a healthy-looking glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy This Moisturizer Works\u003c\/h2\u003e\n\u003cp\u003eThis cream is formulated with 29% ginseng water, a concentration known for its revitalizing and anti-aging benefits. Ginseng helps to improve circulation and boost collagen production, leading to firmer, more radiant skin.\u003c\/p\u003e\n\u003cp\u003eSqualane provides intense hydration without feeling heavy or greasy. It helps to replenish the skin's natural moisture barrier, keeping it protected from environmental stressors.\u003c\/p\u003e\n\u003cp\u003eHoney extract nourishes and soothes the skin with its antioxidant and antibacterial properties. It helps to calm inflammation and promote a healthy, balanced complexion.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients create a luxurious and effective moisturizer that provides deep hydration, improves skin elasticity, and promotes a radiant glow.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAfter first use:\u003c\/strong\u003e Skin feels immediately softer, smoother, and more hydrated. The cream absorbs quickly without leaving a greasy residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin looks more radiant and feels more supple. Dry patches and rough texture start to improve.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Visible improvement in skin elasticity and firmness. Fine lines and wrinkles appear less noticeable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 6 weeks:\u003c\/strong\u003e Skin is deeply hydrated, radiant, and more resilient. Overall complexion appears healthier and more youthful.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing and toning, apply a moderate amount to your face and neck.\u003c\/li\u003e\n  \u003cli\u003eGently massage into the skin until fully absorbed.\u003c\/li\u003e\n  \u003cli\u003eUse morning and evening as the final step in your skincare routine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e For extra hydration, layer this cream over a hydrating serum or facial oil.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47381340750050,"sku":"WY-PM249565","price":9.9,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/8809525249565.webp?v=1768073601"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-arbutin-30ml","title":"Beauty of Joseon Glow Deep Serum Rice + Arbutin 30ml","description":"\u003cp\u003eThe Beauty of Joseon Glow Deep Serum combines 68% rice bran water with 2% alpha arbutin to target hyperpigmentation. This serum brightens dull skin and improves uneven skin tone with consistent use. Within 3-4 weeks, you will notice a visible reduction in dark spots and a more radiant complexion. Its lightweight, watery texture absorbs quickly, making it suitable for all skin types.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRice Bran Water (68%)\u003c\/strong\u003e: Moisturizes and brightens the skin with amino acids and minerals. Skin looks more radiant and feels hydrated from the first use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAlpha-Arbutin (2%)\u003c\/strong\u003e: Helps to fade hyperpigmentation and prevent new dark spots from forming. With consistent use, skin tone appears more even and discoloration is visibly reduced.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e: Strengthens the skin barrier and helps maintain moisture balance. This reduces redness and keeps skin supple throughout the day.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e: Nourishes, softens, and revitalizes the skin. It soothes irritation and supports a healthy skin barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkin Concerns Addressed\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrimary:\u003c\/strong\u003e Uneven skin tone, dark spots, hyperpigmentation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSecondary:\u003c\/strong\u003e Dullness, redness\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSupporting:\u003c\/strong\u003e Blemishes, sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis serum is formulated to target hyperpigmentation and uneven skin tone directly. If your main concerns are dark spots, sun damage, or post-acne marks, this serum addresses them. For deeper wrinkles or textural issues, pair with a retinol or AHA product.\u003c\/p\u003e\n\u003ch2\u003eWhy This Serum Works\u003c\/h2\u003e\n\u003cp\u003eThis serum contains 68% rice bran water, a traditional Korean beauty ingredient known as 'Beauty Water'. It delivers deep hydration and brightening benefits, leaving skin soft and radiant.\u003c\/p\u003e\n\u003cp\u003eFormulated with 2% alpha-arbutin, a safe and effective plant-derived ingredient, this serum helps prevent pigmentation growth and fades existing dark spots.\u003c\/p\u003e\n\u003cp\u003eWhat makes this more effective is its lightweight, watery texture. This allows for quick absorption without any greasy residue, making it ideal for layering with other skincare products.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients create a powerful brightening serum that hydrates, evens skin tone, and leaves skin looking radiant and healthy.\u003c\/p\u003e\n\u003ch2\u003eTexture \u0026amp; Absorption\u003c\/h2\u003e\n\u003cp\u003eThis serum features a lightweight and watery texture that absorbs quickly into the skin without leaving a greasy residue. It feels refreshing upon application and layers well with other skincare products, including moisturizers and sunscreens. The formula is designed to be non-comedogenic, making it suitable for all skin types, including oily and acne-prone skin.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAfter first use:\u003c\/strong\u003e Skin feels immediately hydrated and looks more radiant. The lightweight texture absorbs quickly without any sticky residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin tone starts to appear more even. Redness and dullness are visibly reduced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Dark spots and hyperpigmentation begin to fade. Overall complexion looks brighter and more luminous.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 6 weeks:\u003c\/strong\u003e Noticeable improvement in skin tone and clarity. Skin feels softer, smoother, and more radiant with consistent use.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter toner, apply 2-3 drops of serum to your palms in the morning and evening.\u003c\/li\u003e\n  \u003cli\u003eGently spread all over the face and pat lightly to absorb.\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizer to lock in hydration.\u003c\/li\u003e\n  \u003cli\u003eIf applying in the morning, be sure to use sunscreen.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e For faster brightening results, layer this serum under Vitamin C in the morning and a retinol at night. Consistent daily use delivers the most visible change.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eBest Paired With\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e Layer under Vitamin C serum for enhanced brightening, or use alone before SPF 50+ sunscreen to prevent new dark spots from forming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e Pairs well with retinol or AHA toners. Apply niacinamide first, wait 2 minutes, then apply actives. The barrier-strengthening effect helps minimize irritation from stronger treatments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvoid pairing with:\u003c\/strong\u003e Nothingniacinamide is one of the most compatible actives and works well with Vitamin C, retinol, AHAs, and peptides.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, sensitive skin, normal skin, combination skin, dry skin, oily skin, blemished skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e When using this product in the morning, make sure to apply sunscreen together. If skin gets sensitive, reduce the number of times you use this product.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512133927138,"sku":"WY-PM312728","price":7.65,"currency_code":"KWD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/1701605130_24925_11046749_8809738312728-500x500.png?v=1773195081"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml","title":"Beauty of Joseon Calming Serum Green Tea + Panthenol 30ml","description":"\u003cp\u003eThe Beauty of Joseon Calming Serum combines green tea and panthenol to soothe irritated skin. This serum strengthens the skin barrier while reducing redness. With consistent use, you will notice a calmer, more balanced complexion within a few weeks. Its lightweight texture makes it suitable for all skin types, even sensitive ones.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGreen Tea Leaf Extract\u003c\/strong\u003e: Rich in antioxidants, it calms inflammation and protects against environmental damage. Skin feels less reactive and looks more even over time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePanthenol (5%)\u003c\/strong\u003e: A form of Vitamin B5 that attracts and holds moisture, strengthening the skin barrier. You will notice reduced redness and improved hydration from the first application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkin Concerns Addressed\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrimary:\u003c\/strong\u003e Redness, irritation, sensitivity\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSecondary:\u003c\/strong\u003e Dehydration, weakened skin barrier, inflammation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSupporting:\u003c\/strong\u003e Uneven skin tone, dullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis serum is designed to calm and soothe irritated skin while strengthening its natural barrier. If your primary concern is redness or sensitivity, this serum addresses it directly. For deeper wrinkles or severe dryness, pair with a retinol or heavier moisturizer.\u003c\/p\u003e\n\u003ch2\u003eWhy This Serum Works\u003c\/h2\u003e\n\u003cp\u003eThe combination of green tea and panthenol creates a synergistic effect, where green tea soothes inflammation while panthenol strengthens the skin's natural barrier.\u003c\/p\u003e\n\u003cp\u003ePanthenol, a humectant, draws moisture into the skin, keeping it hydrated and supple. This hydration helps to reduce redness and irritation, creating a calmer complexion.\u003c\/p\u003e\n\u003cp\u003eThe lightweight texture of the serum allows for quick absorption without leaving a greasy residue. This makes it suitable for layering with other skincare products and wearing under makeup.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients create a calming and hydrating serum that soothes irritation, strengthens the skin barrier, and promotes a more balanced complexion.\u003c\/p\u003e\n\u003ch2\u003eTexture \u0026amp; Absorption\u003c\/h2\u003e\n\u003cp\u003eThis serum has a lightweight, watery texture that absorbs quickly into the skin. It leaves a slightly dewy finish without feeling sticky or greasy. The formula layers well under other skincare products and makeup.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAfter first use:\u003c\/strong\u003e Skin feels immediately soothed and hydrated. Redness appears slightly reduced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Noticeable reduction in redness and irritation. Skin feels less reactive to environmental stressors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Skin barrier feels stronger and more resilient. Overall complexion appears more balanced and even.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 6 weeks:\u003c\/strong\u003e Consistent reduction in redness and sensitivity, with a calmer and more balanced complexion overall.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing and toning, dispense 2-3 drops of the serum onto your palms.\u003c\/li\u003e\n  \u003cli\u003eGently warm the serum between your palms and press it into your face and neck.\u003c\/li\u003e\n  \u003cli\u003ePat lightly until fully absorbed, then follow with moisturizer.\u003c\/li\u003e\n  \u003cli\u003eUse morning and evening as part of your daily skincare routine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e For enhanced calming effects, layer this serum under a soothing moisturizer or facial oil at night. Consistent daily use over 6+ weeks delivers the most visible change.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eBest Paired With\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e Layer under a Vitamin C serum for antioxidant protection, or use alone before SPF 50+ sunscreen to protect against environmental stressors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e Pairs well with a hydrating toner or a lightweight moisturizer. Apply the serum first, then follow with your preferred nighttime products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvoid pairing with:\u003c\/strong\u003e Nothingthis serum is highly compatible and works well with most active ingredients.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, sensitive skin, irritated skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Keep in a cool, dry place away from direct sunlight.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512134123746,"sku":"WY-PM316412","price":7.65,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/1701603873_24924_64944900_8809738316412-500x500.png?v=1773195118"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon Glow Serum Propolis + Niacinamide 30ml","description":"\u003cp\u003eThe Beauty of Joseon Glow Serum Propolis + Niacinamide combines two powerful actives to target acne and dullness in one step. It soothes breakouts while fading post-acne marks, creating a more even skin tone. With consistent use, skin looks clearer and feels more balanced within 3-4 weeks. This serum is gentle enough for daily use on all skin types.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePropolis Extract\u003c\/strong\u003e: Provides antibacterial and anti-inflammatory benefits, helping to calm acne and prevent new breakouts. You will notice reduced redness and irritation after the first few uses.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNiacinamide (2%)\u003c\/strong\u003e: Minimizes the appearance of pores, regulates sebum production, and fades hyperpigmentation. With continued use, skin tone appears more even and pores look visibly smaller.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkin Concerns Addressed\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrimary:\u003c\/strong\u003e Acne, post-acne marks, dullness\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSecondary:\u003c\/strong\u003e Enlarged pores, uneven skin tone, redness\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSupporting:\u003c\/strong\u003e Oil control, barrier strengthening, inflammation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis serum is designed to target acne and improve skin radiance. If your primary concern is acne and post-inflammatory hyperpigmentation, this serum addresses it directly. For deeper wrinkles or severe dryness, pair with a retinol or hydrating product.\u003c\/p\u003e\n\u003ch2\u003eWhy This Serum Works\u003c\/h2\u003e\n\u003cp\u003eThis serum combines propolis and niacinamide, two well-studied ingredients that work synergistically to address multiple skin concerns at once.\u003c\/p\u003e\n\u003cp\u003ePropolis extract soothes inflammation and fights bacteria, helping to clear existing breakouts and prevent new ones from forming.\u003c\/p\u003e\n\u003cp\u003eNiacinamide helps to control sebum production and fade dark spots, resulting in a more even skin tone and smaller-looking pores.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients create a balanced formula that calms, clarifies, and brightens the skin without causing irritation.\u003c\/p\u003e\n\u003ch2\u003eTexture \u0026amp; Absorption\u003c\/h2\u003e\n\u003cp\u003eThis serum has a lightweight, slightly viscous texture that absorbs quickly into the skin. It leaves a smooth, non-sticky finish that layers well under other products. The formula is designed to be easily incorporated into any skincare routine without causing pilling or heaviness.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAfter first use:\u003c\/strong\u003e Skin feels hydrated and soothed. Redness may appear slightly reduced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Breakouts start to subside. Skin tone looks more even.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Post-acne marks begin to fade. Pores appear smaller.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 6 weeks:\u003c\/strong\u003e Skin is noticeably clearer, brighter, and more balanced with consistent use.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing and toning, apply 2-3 drops of the serum to your face.\u003c\/li\u003e\n  \u003cli\u003eGently pat the serum into your skin until fully absorbed.\u003c\/li\u003e\n  \u003cli\u003eFollow with your favorite moisturizer.\u003c\/li\u003e\n  \u003cli\u003eUse morning and evening for best results.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e For enhanced brightening, layer this serum under a Vitamin C serum in the morning. For acne-prone skin, pair with a salicylic acid treatment at night.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eBest Paired With\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e Vitamin C serum for enhanced brightening, followed by a lightweight moisturizer and SPF.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e Salicylic acid treatment for acne-prone skin, followed by a hydrating moisturizer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvoid pairing with:\u003c\/strong\u003e Nothingpropolis and niacinamide are highly compatible with most actives.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Keep in a cool, dry place away from direct sunlight.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512134287586,"sku":"WY-PM114960","price":8.1,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/619pJvn1MUL._AC_SX679.jpg?v=1773195104"},{"product_id":"beauty-of-joseon-hanbang-serum-discovery-kit-4x10ml","title":"Beauty of Joseon Hanbang Serum Discovery Kit 4x10ml","description":"\u003cp\u003eThe Beauty of Joseon Hanbang Serum Discovery Kit 4x10ml lets you explore four different formulas in one set. It is ideal for anyone unsure which serum best suits their skin's changing needs. This set allows you to target multiple concerns like acne, dullness, and dehydration with traditional Hanbang ingredients. Within 2-3 weeks, you can see which serum delivers the best results for your skin.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGreen Tea Leaf Water (76%)\u003c\/strong\u003e: Soothes and calms irritated skin while providing antioxidant benefits. You will notice reduced redness and a more even skin tone with consistent use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePropolis Extract (60%)\u003c\/strong\u003e: Offers potent anti-inflammatory and anti-acne properties. Blemishes appear less inflamed and skin feels calmer after application.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRice Bran Water (68%)\u003c\/strong\u003e: Brightens the skin and provides essential nutrients for a healthy glow. Skin looks more radiant and feels softer to the touch.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGinseng Root Water (63%)\u003c\/strong\u003e: Hydrates and revitalizes the skin, improving its overall elasticity. Skin feels more supple and looks more youthful with continued use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkin Concerns Addressed\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrimary:\u003c\/strong\u003e Acne, hyperpigmentation, dullness, dehydration\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSecondary:\u003c\/strong\u003e Redness, fine lines\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSupporting:\u003c\/strong\u003e Uneven skin tone, lack of radiance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis serum kit is designed to address multiple skin concerns simultaneously. If your main concerns are acne and dullness, the propolis and rice bran serums target those directly. For deeper wrinkles or severe dryness, pair with a retinol product or heavier moisturizer.\u003c\/p\u003e\n\u003ch2\u003eWhy This Serum Works\u003c\/h2\u003e\n\u003cp\u003eThis discovery kit includes four different serums, each formulated with traditional Korean Hanbang ingredients. This allows you to address multiple skin concerns with a customized approach, rather than relying on a single product.\u003c\/p\u003e\n\u003cp\u003eOn top of that, the trial sizes let you test each serum before committing to a full-size purchase. This reduces the risk of investing in a product that may not suit your skin type or address your specific concerns.\u003c\/p\u003e\n\u003cp\u003eCombined, this kit offers a versatile and cost-effective way to explore the Beauty of Joseon serum range. It helps you find the perfect serum or combination for your unique skin needs.\u003c\/p\u003e\n\u003ch2\u003eTexture \u0026amp; Absorption\u003c\/h2\u003e\n\u003cp\u003eEach serum has a lightweight texture that absorbs quickly into the skin without leaving a sticky residue. They absorb within seconds, making them suitable for layering in both morning and evening routines. The formulas are designed to work well under moisturizers and sunscreens without pilling.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAfter first use:\u003c\/strong\u003e Skin feels more hydrated and soothed. There is no greasy or heavy feeling after application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1-2:\u003c\/strong\u003e You can start to see improvements in skin hydration and a reduction in redness. Acne-prone skin may experience fewer breakouts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3-4:\u003c\/strong\u003e Noticeable improvements in skin brightness and a more even skin tone. Fine lines may appear softened.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing and toning, apply 2-3 drops of your chosen serum to your face.\u003c\/li\u003e\n  \u003cli\u003eGently pat the skin to help the serum absorb fully.\u003c\/li\u003e\n  \u003cli\u003eFollow with your favorite moisturizer to lock in hydration.\u003c\/li\u003e\n  \u003cli\u003eUse morning and evening as part of your daily skincare routine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e Experiment with different serums to find the best combination for your skin's needs. You can use one serum in the morning and another at night.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eBest Paired With\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e Pair with a vitamin C serum for enhanced brightening and an SPF 50+ sunscreen to protect against sun damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e Combine with a retinol product to target fine lines and wrinkles, or use a hydrating mask for extra moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvoid pairing with:\u003c\/strong\u003e No specific ingredients need to be avoided, but monitor your skin's reaction when combining multiple active ingredients.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512134451426,"sku":"WY-PM315897","price":9.9,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/41Bheau4VyL._AC_SX679.jpg?v=1773195336"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-30ml","title":"Beauty of Joseon Revive Serum Ginseng + Snail 30ml","description":"\u003cp\u003eThe Beauty of Joseon Revive Serum Ginseng + Snail combines two potent ingredients to boost radiance and repair damaged skin. Ginseng supports skin firmness, while snail mucin deeply hydrates and heals irritation. Skin feels more elastic after the first use. With continued use, skin looks brighter and healthier within weeks.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGinseng\u003c\/strong\u003e: Supports skin firmness and reduces the appearance of fine lines. Skin looks more radiant and youthful with consistent use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSnail Mucin\u003c\/strong\u003e: Hydrates the skin and helps repair damaged or irritated areas. Skin feels supple and moisturized, with reduced redness and irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkin Concerns Addressed\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrimary:\u003c\/strong\u003e Dullness, loss of elasticity, fine lines\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSecondary:\u003c\/strong\u003e Dryness, irritation, uneven texture\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSupporting:\u003c\/strong\u003e Redness, sensitivity, weakened skin barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis serum is designed to revive dull skin and improve elasticity. If your primary concerns are related to aging or dehydration, this serum addresses them directly. For acne or deep wrinkles, pair with a BHA or retinol product.\u003c\/p\u003e\n\u003ch2\u003eWhy This Serum Works\u003c\/h2\u003e\n\u003cp\u003eThis serum combines the revitalizing properties of ginseng with the healing benefits of snail mucin, creating a dual-action formula that addresses both radiance and repair.\u003c\/p\u003e\n\u003cp\u003eGinseng supports collagen production, which is essential for maintaining skin elasticity and reducing the appearance of fine lines.\u003c\/p\u003e\n\u003cp\u003eSnail mucin provides deep hydration and helps to repair damaged skin, reducing redness and irritation while promoting a healthy skin barrier.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients create a multi-action formula that revives dull skin, improves elasticity, and promotes a healthy, radiant complexion.\u003c\/p\u003e\n\u003ch2\u003eTexture \u0026amp; Absorption\u003c\/h2\u003e\n\u003cp\u003eThis serum has a lightweight, slightly viscous texture that absorbs quickly into the skin without leaving a sticky residue. It spreads easily and layers well under other skincare products. The formula leaves a smooth, hydrated finish, making it suitable for both morning and evening use.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAfter first use:\u003c\/strong\u003e Skin feels immediately hydrated and more supple. The texture absorbs quickly without any stickiness or residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin appears more radiant and feels more elastic. Fine lines start to look less pronounced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Visible improvement in skin firmness and elasticity. Overall complexion appears more even and revitalized.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 6 weeks:\u003c\/strong\u003e Consistent reduction in the appearance of fine lines, with noticeably firmer and more supple skin overall.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing and toning, dispense 2-3 drops of the serum onto your palms.\u003c\/li\u003e\n  \u003cli\u003eGently warm the serum between your palms and press into your face and neck.\u003c\/li\u003e\n  \u003cli\u003ePat lightly until fully absorbed, then follow with moisturizer.\u003c\/li\u003e\n  \u003cli\u003eUse morning and evening as part of your daily skincare routine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e For faster radiance results, layer this serum under a Vitamin C serum in the morning and a retinol serum at night. Consistent daily use over 6+ weeks delivers the most visible change.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eBest Paired With\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e Layer under Vitamin C serum for enhanced brightening, or use alone before SPF 50+ sunscreen to protect skin from sun damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e Pairs well with retinol or AHA tonersapply ginseng + snail serum first, wait 2 minutes, then apply actives. The barrier-strengthening effect helps minimize irritation from stronger treatments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvoid pairing with:\u003c\/strong\u003e Nothingginseng and snail mucin are highly compatible actives and work well with Vitamin C, retinol, AHAs, and peptides.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Keep in a cool, dry place away from direct sunlight.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512134615266,"sku":"WY-PM316139","price":7.65,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/1700984722_24871_63495899_8809738316139-2.avif?v=1773195342"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Beauty of Joseon Ginseng Essence Water 150ml","description":"\u003cp\u003eThe Beauty of Joseon Ginseng Essence Water contains 80% ginseng root water to deeply hydrate and revitalize skin. It also includes niacinamide to balance oil and brighten. This essence toner improves skin texture, reduces wrinkles, and adds radiance with consistent use. Skin feels supple and looks more even within weeks.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Water (80%)\u003c\/strong\u003e: Hydrates skin deeply and helps it maintain moisture throughout the day. You will notice skin feels more supple and looks more radiant after consistent use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNiacinamide (2%)\u003c\/strong\u003e: Controls sebum secretion, balances oil and moisture levels, and brightens skin. Pores look smaller and skin tone appears more even with regular use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdenosine (0.04%)\u003c\/strong\u003e: Stimulates collagen and elastin production, providing anti-aging benefits. Fine lines look less visible and skin feels firmer over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eToner Type \u0026amp; Best Time\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Hydrating Toner\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Both morning and evening\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e Can layer 2-3 times for extra hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHydrating toners work best when applied immediately after cleansing to lock in moisture before it evaporates from damp skin.\u003c\/p\u003e\n\u003ch2\u003eWhy This Toner Works\u003c\/h2\u003e\n\u003cp\u003eThis formula contains 80% Panax Ginseng Root Water, which deeply moisturizes and nourishes the skin, improving elasticity and radiance.\u003c\/p\u003e\n\u003cp\u003eOn top of that, the 2% niacinamide helps to control sebum secretion, balance oil and moisture levels, and brighten the skin. This is what allows pores to look smaller and skin tone to appear more even with regular use.\u003c\/p\u003e\n\u003cp\u003eAdenosine stimulates collagen and elastin production, providing anti-aging benefits. This helps to reduce the appearance of wrinkles and improve skin firmness over time.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients create a multi-action formula that hydrates, balances, and revitalizes the skin in one step.\u003c\/p\u003e\n\u003ch2\u003eApplication Method \u0026amp; Texture\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Watery consistency that feels lightweight on skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication methods:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCotton pad method:\u003c\/strong\u003e Use for light exfoliation and to remove any residue left after cleansing. Ideal for oily or acne-prone skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePalm method:\u003c\/strong\u003e Press directly into skin with palms to maximize hydration. Best for dry or dehydrated skin that needs every drop of product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbsorption:\u003c\/strong\u003e Absorbs within 30 seconds and leaves skin feeling prepped and refreshed without any sticky residue. Layers well under serums and moisturizers.\u003c\/p\u003e\n\u003ch2\u003epH Level \u0026amp; Skin Balance\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003epH Level:\u003c\/strong\u003e Balanced pH\u003c\/p\u003e\n\u003cp\u003eThis toner helps to restore balance after cleansing without causing irritation. A balanced pH helps your skin absorb the next products more effectively and keeps the moisture barrier strong.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAfter first use:\u003c\/strong\u003e Skin feels immediately hydrated and refreshed. The watery texture absorbs quickly without any stickiness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin texture starts to feel smoother. Overall complexion appears more radiant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Visible improvement in skin tone and elasticity. Fine lines look less pronounced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 6 weeks:\u003c\/strong\u003e Skin feels firmer and more supple with a noticeable reduction in the appearance of wrinkles.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing, dispense a few drops into your hands.\u003c\/li\u003e\n  \u003cli\u003eGently pat onto your face.\u003c\/li\u003e\n  \u003cli\u003eAlternatively, soak the product in a cotton pad and gently wipe the skin.\u003c\/li\u003e\n  \u003cli\u003eUse morning and evening as step 2 in your routine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e For enhanced hydration, layer this toner 2-3 times after cleansing. Consistent daily use delivers the best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, oily skin, combination skin, sensitive skin\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512143134946,"sku":"WY-PM310960","price":6.35,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/1701608184_24926_52962548_8809738310960-500x500.png?v=1773600294"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150ml","title":"Beauty of Joseon Glow Replenishing Rice Milk 150ml","description":"\u003cp\u003eThe Beauty of Joseon Rice Milk Toner is a milky toner that gently brightens and replenishes moisture. It is ideal for anyone seeking a hydrating toner with a light, refreshing texture. Skin feels softer immediately after use, and the brightening effect becomes visible within 1-2 weeks.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRice Extract\u003c\/strong\u003e: Brightens skin and provides gentle hydration. Skin tone appears more even and radiant with regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eToner Type \u0026amp; Best Time\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Hydrating Toner\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Both morning and evening\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e Can layer 2-3 times for extra hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHydrating toners work best when applied immediately after cleansing to lock in moisture before it evaporates from damp skin.\u003c\/p\u003e\n\u003ch2\u003eWhy This Toner Works\u003c\/h2\u003e\n\u003cp\u003eThe milky texture provides deeper hydration than water-based toners, making it ideal for dry or dehydrated skin that needs extra moisture.\u003c\/p\u003e\n\u003cp\u003eRice extract gently brightens skin without harsh chemicals, making it suitable for daily use even on sensitive skin.\u003c\/p\u003e\n\u003cp\u003eThe lightweight formula absorbs quickly without leaving a sticky residue, allowing for easy layering with other skincare products.\u003c\/p\u003e\n\u003cp\u003eTogether, these features create a toner that hydrates, brightens, and preps skin for the rest of your routine.\u003c\/p\u003e\n\u003ch2\u003eApplication Method \u0026amp; Texture\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Milky consistency that feels lightweight on skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication methods:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCotton pad method:\u003c\/strong\u003e Use for light exfoliation and to remove any residue left after cleansing. Ideal for oily or acne-prone skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePalm method:\u003c\/strong\u003e Press directly into skin with palms to maximize hydration. Best for dry or dehydrated skin that needs every drop of product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbsorption:\u003c\/strong\u003e Absorbs within 30 seconds and leaves skin feeling prepped and refreshed without any sticky residue. Layers well under serums and moisturizers.\u003c\/p\u003e\n\u003ch2\u003epH Level \u0026amp; Skin Balance\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003epH Level:\u003c\/strong\u003e Balanced pH\u003c\/p\u003e\n\u003cp\u003eThis pH level matches your skin's natural acid mantle, which means it restores balance after cleansing without causing irritation. A balanced pH helps your skin absorb the next products more effectively and keeps the moisture barrier strong.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAfter first use:\u003c\/strong\u003e Skin feels immediately more hydrated and plumped. The texture absorbs quickly without any stickiness or residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin tone appears more even and radiant. Skin feels more resilient to the touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Visible improvement in skin hydration and brightness. Overall complexion appears more even and refreshed.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing, pour a small amount onto a cotton pad or your palms.\u003c\/li\u003e\n  \u003cli\u003eApply gently across your face and neck.\u003c\/li\u003e\n  \u003cli\u003ePat lightly until fully absorbed, then follow with serum or moisturizer.\u003c\/li\u003e\n  \u003cli\u003eUse morning and evening as step 2 in your routine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e For enhanced hydration, layer this toner 2-3 times before applying serum.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512143331554,"sku":"WY-PM130239","price":8.1,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/11_App_Images_-_2025-11-13T131118.072.webp?v=1773600298"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha-150ml","title":"Beauty of Joseon Green Plum Refreshing Toner AHA + BHA 150ml","description":"\u003cp\u003eThe Beauty of Joseon Green Plum Refreshing Toner AHA + BHA gently exfoliates to reveal smoother skin. It combines green plum water and mung bean extract to minimize irritation during exfoliation. This toner is ideal for daily use, leaving your skin feeling refreshed and balanced. Expect a brighter, more even complexion within a few weeks.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGreen Plum Water (25%)\u003c\/strong\u003e: Rich in vitamins and antioxidants, it helps brighten the skin and protect it from environmental damage. Skin looks more radiant and feels revitalized with regular use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAHA (Glycolic Acid 2%)\u003c\/strong\u003e: Exfoliates the surface of the skin to remove dead cells and improve texture. You will notice a smoother, more even skin tone after a few weeks of consistent use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBHA (Salicylic Acid 0.5%)\u003c\/strong\u003e: Penetrates pores to dissolve oil and debris, preventing breakouts and minimizing their appearance. Pores look visibly smaller and skin feels cleaner after each use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eToner Type \u0026amp; Best Time\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Exfoliating Toner\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Evening routine\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e Single layer recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExfoliating toners are most effective when used in the evening to allow skin to repair and regenerate overnight.\u003c\/p\u003e\n\u003ch2\u003eWhy This Toner Works\u003c\/h2\u003e\n\u003cp\u003eThis toner uses a blend of AHA and BHA to gently exfoliate, removing dead skin cells and unclogging pores without causing excessive dryness or irritation.\u003c\/p\u003e\n\u003cp\u003eGreen plum water provides a natural source of antioxidants and vitamins, which help to brighten the skin and protect it from environmental stressors.\u003c\/p\u003e\n\u003cp\u003eThe low concentration of AHA and BHA makes it suitable for daily use, even for those with sensitive skin, when used as directed.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients create a balanced formula that exfoliates, hydrates, and protects, leaving your skin feeling refreshed and revitalized.\u003c\/p\u003e\n\u003ch2\u003eApplication Method \u0026amp; Texture\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Watery consistency that absorbs quickly\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication methods:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCotton pad method:\u003c\/strong\u003e Use to sweep away dead skin cells and impurities after cleansing. Ideal for oily or acne-prone skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePalm method:\u003c\/strong\u003e Gently pat into skin for maximum absorption and hydration. Best for dry or sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbsorption:\u003c\/strong\u003e Absorbs within seconds, leaving skin feeling refreshed and prepped for the next steps in your skincare routine.\u003c\/p\u003e\n\u003ch2\u003epH Level \u0026amp; Skin Balance\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003epH Level:\u003c\/strong\u003e 3.5 (slightly acidic)\u003c\/p\u003e\n\u003cp\u003eThis slightly acidic pH level helps to gently exfoliate the skin and maintain its natural balance, promoting a healthy and radiant complexion.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAfter first use:\u003c\/strong\u003e Skin feels refreshed and slightly smoother. There may be a mild tingling sensation, which is normal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin texture starts to improve, with a reduction in roughness and flakiness. Pores may appear slightly smaller.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Skin tone becomes more even, with a visible reduction in dark spots and blemishes. Complexion appears brighter and more radiant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 6 weeks:\u003c\/strong\u003e Consistent use leads to a significant improvement in skin texture and tone, with a more youthful and healthy appearance.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing, saturate a cotton pad with the toner or pour a small amount into your palms.\u003c\/li\u003e\n  \u003cli\u003eGently sweep the cotton pad across your face, avoiding the eye area, or pat the toner into your skin with your palms.\u003c\/li\u003e\n  \u003cli\u003eFollow with your favorite serum and moisturizer.\u003c\/li\u003e\n  \u003cli\u003eUse in the evening, 2-3 times per week, or as tolerated.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e For enhanced exfoliation, leave the toner on your skin for a few minutes before applying your serum and moisturizer.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Start with 2-3 times per week and increase gradually. Always apply SPF in the morning.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512143495394,"sku":"WY-PM130123","price":6.35,"currency_code":"KWD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/8809968130123_1.webp?v=1778103799"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser 100ml","description":"\u003cp\u003eThe Beauty of Joseon Green Plum Refreshing Cleanser gently removes impurities while hydrating the skin with a lightweight gel formula. Green plum water, a traditional Korean beauty ingredient, leaves skin feeling soft and balanced, not stripped. This cleanser is gentle enough for daily use and effectively removes dirt, oil, and light makeup. From the first wash, skin feels refreshed and calm.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGreen Plum Water (24%)\u003c\/strong\u003e: Rich in antioxidants and vitamins, it helps to brighten the complexion and protect the skin from environmental stressors. You will notice a more radiant and even skin tone with continued use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMung Bean Extract\u003c\/strong\u003e: Known for its soothing and purifying properties, it helps to calm inflammation and remove impurities from the pores. After cleansing, skin feels clean, calm, and refreshed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCleansing Power \u0026amp; What It Removes\u003c\/h2\u003e\n\u003cp\u003eThis gel cleanser offers light cleansing power  effectively removing daily buildup, sebum, and light makeup as a standalone cleanser. It's gentle enough for morning use and strong enough for evening makeup removal (except waterproof mascara). For full glam makeup days, use after an oil cleanser as the second step in a double cleanse. Eye-safe for non-waterproof eye makeup.\u003c\/p\u003e\n\u003ch2\u003eFoam, Lather \u0026amp; Transformation\u003c\/h2\u003e\n\u003cp\u003eStarts as a clear gel that transforms into a light, airy foam when lathered with water. The foam has a delicate, bubbly texture that creates a gentle cushion between your hands and face during massage  preventing friction and irritation. Lathers quickly with minimal product (pea-sized amount is enough), building into a soft foam that feels refreshing but never heavy. The light cushion allows for a gentle 60-second massage without any pulling or tightness.\u003c\/p\u003e\n\u003ch2\u003eRinse-Off \u0026amp; Post-Cleanse Feel\u003c\/h2\u003e\n\u003cp\u003eRinses completely clean in 10-15 seconds with lukewarm water, leaving zero residue or slippery film. Skin immediately feels soft, balanced, and refreshed  never tight, dry, or stripped. The clean finish means your toner absorbs instantly without any barrier. Ready for the next step immediately  best applied while skin is still slightly damp to lock in the hydrating effect before it evaporates.\u003c\/p\u003e\n\u003ch2\u003eWhy This Cleanser Works\u003c\/h2\u003e\n\u003cp\u003eFormulated with 24% green plum water, a traditional Korean beauty ingredient known for its antioxidant and brightening properties.\u003c\/p\u003e\n\u003cp\u003eIts pH-balanced formula matches the skin's natural acid mantle, so it cleans thoroughly without triggering tightness, dryness, or barrier disruption.\u003c\/p\u003e\n\u003cp\u003eThe gel base transforms into a light, airy foam on contact with water  lifting sunscreen residue, sweat, and excess sebum without stripping the skin's natural moisture.\u003c\/p\u003e\n\u003cp\u003eTogether, the green plum water concentration, pH balance, and foam density make this cleanser effective for daily double use without cumulative barrier damage.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet your hands and dispense a pea-sized amount onto your palms.\u003c\/li\u003e\n  \u003cli\u003eLather between your palms until a light foam forms.\u003c\/li\u003e\n  \u003cli\u003eMassage gently onto your face in circular motions for 30-60 seconds.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eUse morning and evening as step 1 in your routine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e For best results, follow immediately with a hydrating toner while skin is still slightly damp to lock in moisture before it evaporates.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types. Removes daily sunscreen and light makeup. Eye-safe for non-waterproof products.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512154243298,"sku":"WY-PM314678","price":6.3,"currency_code":"KWD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/1701340723_24921_40681817_8809738314678-500x500.png?v=1773203381"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100ml","title":"Beauty of Joseon Apricot Blossom Peeling Gel 100ml","description":"\u003cp\u003eBeauty of Joseon Apricot Blossom Peeling Gel combines AHA fruit acids with cellulose granules for gentle physical and chemical exfoliation. This gommage-type exfoliator lifts away dead skin and excess sebum to reveal smoother, brighter skin. It's gentle enough for sensitive skin yet effective at clearing congestion. Use 1-2 times per week to improve skin texture and radiance.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrunus Mume Flower Water (19%)\u003c\/strong\u003e: Provides antioxidant properties and helps skin retain moisture. After rinsing, skin feels hydrated and looks more vibrant.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePlant-based Cellulose (8%)\u003c\/strong\u003e: Gently exfoliates dead skin cells and impurities from the skin's surface. Skin texture feels immediately smoother after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMask\/Treatment Format \u0026amp; Texture\u003c\/h2\u003e\n\u003cp\u003eThis peeling gel starts as a clear, slightly viscous gel. As you massage it on dry skin, cellulose particles form visible white pills that lift away dead skin cells. The pilling action is gentle, with no scratching or tugging. It rinses cleanly with water, leaving no residue.\u003c\/p\u003e\n\u003ch2\u003eApplication Time \u0026amp; Removal Process\u003c\/h2\u003e\n\u003cp\u003eApply an even layer to dry skin after cleansing, avoiding the eye area. Massage gently in a circular motion for about 20 seconds. Rinse thoroughly with lukewarm water. Pat skin dry.\u003c\/p\u003e\n\u003ch2\u003eWhy This Exfoliator Works\u003c\/h2\u003e\n\u003cp\u003eThis gommage-type exfoliator provides gentle yet effective exfoliation, making it suitable for sensitive skin types that may not tolerate harsh scrubs or chemical peels.\u003c\/p\u003e\n\u003cp\u003eIt contains 19% Prunus Mume (Japanese plum) flower water, which provides antioxidant and moisturizing benefits while promoting a clear and hydrated complexion.\u003c\/p\u003e\n\u003cp\u003eTogether, the plant-based cellulose and plum water lift away dead skin cells and impurities without harsh scrubbing, improving skin texture and promoting a smoother, more radiant complexion.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eImmediately after removal:\u003c\/strong\u003e Skin feels noticeably smoother and softer to the touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWithin 2-4 hours:\u003c\/strong\u003e Skin looks brighter and more radiant as the dead skin cells have been removed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 1 week of regular use (1-2 times per week):\u003c\/strong\u003e Skin texture is visibly improved, and congestion is reduced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 3-4 weeks:\u003c\/strong\u003e Skin tone appears more even, and the complexion is more radiant with consistent use.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eCleanse your face and pat dry.\u003c\/li\u003e\n  \u003cli\u003eApply an appropriate amount to dry skin, avoiding the eye area.\u003c\/li\u003e\n  \u003cli\u003eGently massage in a circular motion for about 20 seconds.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eUse 1-2 times per week.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e Do not use with other chemical exfoliants like AHA, BHA, or PHA.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, sensitive skin, oily skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Start with once per week and increase gradually to 2 times. Always apply SPF during the day, as exfoliation increases sun sensitivity.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512169611490,"sku":"WY-PM312872","price":4.95,"currency_code":"KWD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/878b1786-12f0-49d7-8cb1-c732c530d478.webp?v=1773282864"},{"product_id":"beauty-of-joseon-ground-rice-honey-glow-mask-150ml","title":"Beauty of Joseon Ground Rice \u0026 Honey Glow Mask 150ml","description":"\u003cp\u003eThe Beauty of Joseon Ground Rice \u0026amp; Honey Glow Mask combines natural rice extract with honey to brighten and hydrate skin in 10-15 minutes. Its gentle formula is designed to improve skin texture and radiance without irritation. The mask leaves skin feeling soft and supple after each use. With consistent weekly use, skin tone appears more even and luminous.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRice Extract\u003c\/strong\u003e: Brightens skin and provides gentle hydration. After rinsing, skin looks noticeably brighter and feels softer to the touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMask\/Treatment Format \u0026amp; Texture\u003c\/h2\u003e\n\u003cp\u003eThis mask has a creamy, smooth texture that spreads easily on the skin. It feels lightweight and comfortable during application. The mask doesn't dry out completely, allowing for comfortable wear without a tight feeling. It rinses off easily with lukewarm water, leaving no sticky residue.\u003c\/p\u003e\n\u003ch2\u003eApplication Time \u0026amp; Removal Process\u003c\/h2\u003e\n\u003cp\u003eApply an even layer to clean, dry skin, avoiding the eye and lip area. Leave on for 10-15 minutes. Rinse thoroughly with lukewarm water, massaging gently in circular motions to remove. Pat skin dry with a soft towel.\u003c\/p\u003e\n\u003ch2\u003eWhy This Mask Works\u003c\/h2\u003e\n\u003cp\u003eThe combination of rice extract and honey provides both brightening and hydrating benefits. Rice extract gently exfoliates to reveal brighter skin, while honey soothes and moisturizes.\u003c\/p\u003e\n\u003cp\u003eThe creamy texture ensures even application and comfortable wear. It prevents the mask from drying out completely, which can lead to skin dehydration.\u003c\/p\u003e\n\u003cp\u003eTogether, these elements offer a balanced approach to achieving a radiant complexion. It brightens, hydrates, and softens skin in a single treatment.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eImmediately after removal:\u003c\/strong\u003e Skin feels softer and more hydrated. You will notice a subtle brightening effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWithin 2-4 hours:\u003c\/strong\u003e Skin tone appears more even and radiant. Any redness or irritation is visibly reduced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 1 week of regular use (2-3 times per week):\u003c\/strong\u003e Skin texture feels smoother and more refined. Overall complexion looks brighter and more luminous.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 3-4 weeks:\u003c\/strong\u003e Skin tone appears significantly more even. Dark spots and blemishes are visibly reduced with consistent use.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eCleanse your face and pat dry.\u003c\/li\u003e\n  \u003cli\u003eApply an even layer of the mask to your face, avoiding the eye and lip area.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 10-15 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water, massaging gently in circular motions.\u003c\/li\u003e\n  \u003cli\u003ePat skin dry with a soft towel.\u003c\/li\u003e\n  \u003cli\u003eFollow with your regular skincare routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512169742562,"sku":"WY-PM130246","price":8.1,"currency_code":"KWD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/2676e84b-8e6d-4c43-9ea8-9b28865937ae.webp?v=1773282932"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf5050ml","title":"Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ 50ml","description":"\u003cp\u003eBeauty of Joseon Relief Sun Rice + Probiotics SPF50+ PA++++ uses a chemical filter formula that absorbs instantly with zero white cast. This sunscreen protects against both UVA and UVB rays, which cause premature aging and sunburn. The lightweight cream texture layers seamlessly under makeup, hydrating as it protects. It is ideal for all skin types seeking daily sun protection with added skincare benefits.\u003c\/p\u003e\n\u003ch2\u003eSPF \u0026amp; PA Protection Level\u003c\/h2\u003e\n\u003cp\u003eSPF50+ blocks over 98% of UVB raysthe rays that cause sunburn, redness, and increase skin cancer risk. PA++++ offers the highest level of UVA protection, shielding skin from the rays that penetrate deeper to cause wrinkles, dark spots, and premature aging. Together, this provides broad-spectrum defense against both burning and aging caused by sun exposure. With daily use, it reduces UV-induced pigmentation and slows visible signs of aging.\u003c\/p\u003e\n\u003ch2\u003eUV Filter Technology \u0026amp; Formula\u003c\/h2\u003e\n\u003cp\u003eThis sunscreen uses 100% chemical (organic) UV filtersingredients that absorb into the skin and convert UV rays into harmless heat before they can cause damage. Unlike physical sunscreens that sit on the surface and create white cast, chemical filters absorb completely clear, making them ideal under makeup or for deeper skin tones. The formula is fast-absorbing and weightless, with no chalky residue or pilling.\u003c\/p\u003e\n\u003ch2\u003eTexture, Finish \u0026amp; White Cast\u003c\/h2\u003e\n\u003cp\u003eThis sunscreen has a lightweight, gel-cream texture that spreads effortlessly without tugging. It absorbs within 15-20 seconds, leaving a natural satin finishnot greasy, not matte, just healthy-looking skin. There is zero white cast on all skin tones; it dries down completely transparent. The finish works beautifully as a makeup base or can be worn alone for a subtle, skin-like glow.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients (Beyond UV Filters)\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRice Extract\u003c\/strong\u003e: Rich in antioxidants and brightening compounds, it helps prevent UV-induced pigmentation and dark spots during sun exposure. With daily use, skin tone appears more even and radiant within 3-4 weeks.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProbiotics (Bifida Ferment)\u003c\/strong\u003e: Strengthens the skin barrier against environmental stressors, including UV-induced damage. Skin feels more resilient and less prone to redness or irritation from sun exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy This Sunscreen Works\u003c\/h2\u003e\n\u003cp\u003eUnlike traditional sunscreens that feel heavy or greasy, this formula uses lightweight chemical filters that absorb completely invisibleno white cast, no pilling under makeup, no sticky residue.\u003c\/p\u003e\n\u003cp\u003eRice extract and probiotics work alongside the UV filters to not just block sun damage, but actively brighten skin and strengthen the barrier against environmental stress.\u003c\/p\u003e\n\u003cp\u003eTogether, the invisible finish and skin-strengthening actives make this a sunscreen you'll actually want to wear dailyand reapply without hesitation.\u003c\/p\u003e\n\u003ch2\u003eHow to Use \u0026amp; Reapplication\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eApply sunscreen as the LAST step of your morning skincare routine, after moisturizer.\u003c\/li\u003e\n  \u003cli\u003eUse ¼ teaspoon (about 2 finger-lengths) for face and neck. This is the amount needed for full SPF protection.\u003c\/li\u003e\n  \u003cli\u003eApply in dots across forehead, cheeks, nose, and chin, then spread evenly.\u003c\/li\u003e\n  \u003cli\u003eWait 15 minutes before sun exposure (for chemical sunscreens).\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours if outdoors, immediately after swimming or sweating, or after towel-drying.\u003c\/li\u003e\n  \u003cli\u003eFor reapplication over makeup: use a cushion puff, spray, or stick format to refresh coverage without disrupting your look.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e Apply sunscreen even on cloudy daysup to 80% of UV rays penetrate clouds. Keep a stick or spray in your bag for midday touch-ups.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, under makeup, daily use, oily skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Store in a cool, dry place away from direct sunlight and high heat (above 30°C\/86°F). Heat can degrade UV filters and reduce effectiveness. Do not leave in a hot car.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512173773026,"sku":"WY-PM555508","price":7.2,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/Beauty_of_Joseon_Relief_Sun_Rice_Probiotics_SPF50_50ml.webp?v=1779210231"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-spf5050ml","title":"Beauty of Joseon Ginseng Moist Sun Serum SPF50+ 50ml","description":"\u003cp\u003eBeauty of Joseon Ginseng Moist Sun Serum SPF50+ PA++++ delivers lightweight protection in a hydrating serum texture that layers under makeup seamlessly. This sun serum protects against UVA and UVB rays, while also boosting skin's radiance. The serum texture absorbs quickly, leaving a dewy finish. It is ideal for daily use on all skin types.\u003c\/p\u003e\n\u003ch2\u003eSPF \u0026amp; PA Protection Level\u003c\/h2\u003e\n\u003cp\u003eSPF50+ blocks over 98% of UVB rays, the rays that cause sunburn, redness, and increase skin cancer risk. PA++++ offers the highest level of UVA protection, shielding skin from the rays that penetrate deeper to cause wrinkles, dark spots, and premature aging. Together, this provides broad-spectrum defense against both burning and aging caused by sun exposure. With daily use, it reduces UV-induced pigmentation and slows visible signs of aging.\u003c\/p\u003e\n\u003ch2\u003eUV Filter Technology \u0026amp; Formula\u003c\/h2\u003e\n\u003cp\u003eThis sunscreen uses 100% chemical (organic) UV filtersingredients that absorb into the skin and convert UV rays into harmless heat before they can cause damage. Unlike physical sunscreens that sit on the surface and create white cast, chemical filters absorb completely clear, making them ideal under makeup or for deeper skin tones. The formula is fast-absorbing and weightless, with no chalky residue or pilling.\u003c\/p\u003e\n\u003ch2\u003eTexture, Finish \u0026amp; White Cast\u003c\/h2\u003e\n\u003cp\u003eThis sun serum has a fluid, watery texture that absorbs the instant it touches skin. It feels weightlessmore like a hydrating essence than a sunscreen. The finish is an invisible, dewy glow with zero stickiness or heaviness. Layers beautifully under makeup or can be worn alone for a fresh, radiant look. No white cast whatsoever on any skin tone.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients (Beyond UV Filters)\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGinseng Extract\u003c\/strong\u003e: Rich in antioxidants and brightening compounds, it helps prevent UV-induced pigmentation and dark spots during sun exposure. With daily use, skin tone appears more even and radiant within 3-4 weeks.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e: Attracts moisture to the skin, keeping it hydrated during sun exposure. Skin feels plump and supple, even after hours in the sun.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy This Sunscreen Works\u003c\/h2\u003e\n\u003cp\u003eUnlike traditional sunscreens that feel heavy or greasy, this formula uses lightweight chemical filters that absorb completely invisibleno white cast, no pilling under makeup, no sticky residue.\u003c\/p\u003e\n\u003cp\u003eGinseng extract works alongside the UV filters to not just block sun damage, but actively brighten skin and strengthen the barrier against environmental stress.\u003c\/p\u003e\n\u003cp\u003eTogether, the invisible finish and skin-strengthening actives make this a sunscreen you'll actually want to wear dailyand reapply without hesitation.\u003c\/p\u003e\n\u003ch2\u003eHow to Use \u0026amp; Reapplication\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eApply sunscreen as the LAST step of your morning skincare routine, after moisturizer.\u003c\/li\u003e\n  \u003cli\u003eUse ¼ teaspoon (about 2 finger-lengths) for face and neck. This is the amount needed for full SPF protection.\u003c\/li\u003e\n  \u003cli\u003eApply in dots across forehead, cheeks, nose, and chin, then spread evenly.\u003c\/li\u003e\n  \u003cli\u003eWait 15 minutes before sun exposure (for chemical sunscreens).\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours if outdoors, immediately after swimming or sweating, or after towel-drying.\u003c\/li\u003e\n  \u003cli\u003eFor reapplication over makeup: use a cushion puff, spray, or stick format to refresh coverage without disrupting your look.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e Apply sunscreen even on cloudy daysup to 80% of UV rays penetrate clouds. Keep a stick or spray in your bag for midday touch-ups.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, under makeup, daily use, oily skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Store in a cool, dry place away from direct sunlight and high heat (above 30°C\/86°F). Heat can degrade UV filters and reduce effectiveness. Do not leave in a hot car.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512173904098,"sku":"WY-PM752689","price":7.4,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/1701608554_24927_96019774_8809864752689-500x500.png?v=1773282385"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camelia-18g","title":"Beauty of Joseon Matte Sun Stick Mugwort + Camelia 18g","description":"\u003cp\u003eBeauty of Joseon Matte Sun Stick Mugwort + Camelia SPF50+ PA++++ combines physical and chemical filters in a portable stick format for easy, clear application. It protects against UVA and UVB rays, plus soothes skin with plant extracts. The matte finish makes it ideal for oily skin and use under makeup. Expect a non-greasy feel and broad-spectrum coverage all day.\u003c\/p\u003e\n\u003ch2\u003eSPF \u0026amp; PA Protection Level\u003c\/h2\u003e\n\u003cp\u003eSPF50+ blocks over 98% of UVB raysthe rays that cause sunburn, redness, and increase skin cancer risk. PA++++ offers the highest level of UVA protection, shielding skin from the rays that penetrate deeper to cause wrinkles, dark spots, and premature aging. Together, this provides broad-spectrum defense against both burning and aging caused by sun exposure. With daily use, it reduces UV-induced pigmentation and slows visible signs of aging.\u003c\/p\u003e\n\u003ch2\u003eUV Filter Technology \u0026amp; Formula\u003c\/h2\u003e\n\u003cp\u003eThis sunscreen combines both chemical and physical UV filters for balanced protection. The physical filter (Zinc Oxide) provides immediate broad-spectrum defense and soothes sensitive skin, while the chemical filters (Uvinul A Plus, Tinosorb S) ensure an invisible, lightweight finish with no white cast. Together, they deliver comprehensive UVA and UVB protection that feels comfortable on all skin tones.\u003c\/p\u003e\n\u003ch2\u003eTexture, Finish \u0026amp; White Cast\u003c\/h2\u003e\n\u003cp\u003eThis stick glides on smoothly without tuggingno need to warm it up first. It applies sheer and buildable, leaving a natural, matte finish with zero white streaks. The portable format makes midday reapplication effortless: just swipe over cheeks, nose, and forehead without disrupting makeup. Small enough to fit in your pocket or purse.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients (Beyond UV Filters)\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMugwort Extract\u003c\/strong\u003e: Calms inflammation and redness caused by sun exposure. Skin feels less irritated and looks more even after consistent use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCamelia Extract\u003c\/strong\u003e: Provides antioxidant protection against free radical damage from UV rays. Helps prevent premature aging and maintains skin elasticity over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy This Sunscreen Works\u003c\/h2\u003e\n\u003cp\u003eUnlike traditional sunscreens that feel heavy or greasy, this formula uses lightweight chemical filters combined with zinc oxide for broad-spectrum coverage and a matte finish.\u003c\/p\u003e\n\u003cp\u003eMugwort and Camelia extracts work alongside the UV filters to not just block sun damage, but actively soothe skin and prevent inflammation during sun exposure.\u003c\/p\u003e\n\u003cp\u003eTogether, the invisible finish and skin-soothing actives make this a sunscreen you'll actually want to wear dailyand reapply without hesitation.\u003c\/p\u003e\n\u003ch2\u003eHow to Use \u0026amp; Reapplication\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eApply as the last step of your morning routine, after moisturizer.\u003c\/li\u003e\n  \u003cli\u003eGlide the stick directly over face and neck in slow, even strokes. Make 3-4 passes over each area for full coverage.\u003c\/li\u003e\n  \u003cli\u003eUse your fingertips to blend and ensure even distributiondon't skip this step.\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours when outdoors. The stick format makes reapplication over makeup effortless.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e Keep the stick in your bag for quick touch-ups on cheeks, nose, and forehead throughout the day. Perfect for reapplying without a mirror.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, oily skin, combination skin, under makeup, daily outdoor activities, active lifestyle, reapplication over makeup\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Store in a cool, dry place away from direct sunlight and high heat (above 30°C\/86°F). Heat can degrade UV filters and reduce effectiveness. Do not leave in a hot car.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512174067938,"sku":"WY-PM766884","price":6.35,"currency_code":"KWD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/1699530601_24741_55364455_8809864766884-500x500.png?v=1773282388"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf5050ml","title":"Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF50+ 50ml","description":"\u003cp\u003eBeauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF50+ uses chemical filters for broad-spectrum sun protection with a refreshing, non-greasy finish. This sunscreen is infused with rice extract and vitamin B5 to hydrate and soothe skin while shielding it from harmful UVA and UVB rays. Its lightweight texture absorbs quickly without leaving a white cast, making it ideal for daily use. It protects against sun damage and keeps skin feeling comfortable all day.\u003c\/p\u003e\n\u003ch2\u003eSPF \u0026amp; PA Protection Level\u003c\/h2\u003e\n\u003cp\u003eSPF50+ blocks over 98% of UVB raysthe rays that cause sunburn, redness, and increase skin cancer risk. PA++++ offers the highest level of UVA protection, shielding skin from the rays that penetrate deeper to cause wrinkles, dark spots, and premature aging. Together, this provides broad-spectrum defense against both burning and aging caused by sun exposure. With daily use, it reduces UV-induced pigmentation and slows visible signs of aging.\u003c\/p\u003e\n\u003ch2\u003eUV Filter Technology \u0026amp; Formula\u003c\/h2\u003e\n\u003cp\u003eThis sunscreen uses 100% chemical (organic) UV filtersingredients that absorb into the skin and convert UV rays into harmless heat before they can cause damage. Unlike physical sunscreens that sit on the surface and create white cast, chemical filters absorb completely clear, making them ideal under makeup or for deeper skin tones. The formula is fast-absorbing and weightless, with no chalky residue or pilling.\u003c\/p\u003e\n\u003ch2\u003eTexture, Finish \u0026amp; White Cast\u003c\/h2\u003e\n\u003cp\u003eThis sunscreen has a lightweight, gel-cream texture that spreads effortlessly without tugging. It absorbs within 15-20 seconds, leaving a natural satin finishnot greasy, not matte, just healthy-looking skin. There is zero white cast on all skin tones; it dries down completely transparent. The finish works beautifully as a makeup base or can be worn alone for a subtle, skin-like glow.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients (Beyond UV Filters)\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRice Extract\u003c\/strong\u003e: Rich in antioxidants and brightening compounds, it helps prevent UV-induced pigmentation and dark spots during sun exposure. With daily use, skin tone appears more even and radiant within 3-4 weeks.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin B5 (Panthenol)\u003c\/strong\u003e: Soothes and hydrates skin, reducing redness and irritation caused by sun exposure. Skin feels more resilient and less prone to sensitivity from sun exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy This Sunscreen Works\u003c\/h2\u003e\n\u003cp\u003eUnlike traditional sunscreens that feel heavy or greasy, this formula uses lightweight chemical filters that absorb completely invisibleno white cast, no pilling under makeup, no sticky residue.\u003c\/p\u003e\n\u003cp\u003eRice extract and vitamin B5 work alongside the UV filters to not just block sun damage, but actively brighten skin and strengthen the barrier against environmental stress.\u003c\/p\u003e\n\u003cp\u003eTogether, the invisible finish and skin-strengthening actives make this a sunscreen you'll actually want to wear dailyand reapply without hesitation.\u003c\/p\u003e\n\u003ch2\u003eHow to Use \u0026amp; Reapplication\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eApply sunscreen as the LAST step of your morning skincare routine, after moisturizer.\u003c\/li\u003e\n  \u003cli\u003eUse ¼ teaspoon (about 2 finger-lengths) for face and neck. This is the amount needed for full SPF protection.\u003c\/li\u003e\n  \u003cli\u003eApply in dots across forehead, cheeks, nose, and chin, then spread evenly.\u003c\/li\u003e\n  \u003cli\u003eWait 15 minutes before sun exposure (for chemical sunscreens).\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours if outdoors, immediately after swimming or sweating, or after towel-drying.\u003c\/li\u003e\n  \u003cli\u003eFor reapplication over makeup: use a cushion puff, spray, or stick format to refresh coverage without disrupting your look.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePro tip:\u003c\/strong\u003e Apply sunscreen even on cloudy daysup to 80% of UV rays penetrate clouds. Keep a stick or spray in your bag for midday touch-ups.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, under makeup, daily use, oily skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Store in a cool, dry place away from direct sunlight and high heat (above 30°C\/86°F). Heat can degrade UV filters and reduce effectiveness. Do not leave in a hot car.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512174199010,"sku":"WY-PM130277","price":7.2,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/3535733f-0117-449d-a4f1-1216c20d2fa3.webp?v=1773282392"},{"product_id":"beauty-of-joseon-ginseng-retinal-eye-serum-30g","title":"Beauty of Joseon Ginseng + Retinal Eye Serum 30g","description":"\u003cp\u003eBeauty of Joseon Ginseng + Retinal Eye Serum addresses fine lines and dark circles with ginseng and stabilized retinal. The lightweight, creamy texture absorbs quickly, leaving a smooth, silky finish. With consistent use, skin around the eyes looks firmer, brighter, and more hydrated. You will notice a visible difference within a week.\u003c\/p\u003e\n\u003ch2\u003eEye Concerns Targeted\u003c\/h2\u003e\n\u003cp\u003eThis eye serum targets dark circles caused by pigmentation and poor circulation under the thin under-eye skin. Ginseng extract and niacinamide work together to lighten melanin deposits and even out discoloration. It also targets fine lines and wrinkles by stimulating collagen production and smoothing wrinkle depth over time. Loss of elasticity is also addressed, helping the delicate eye area regain firmness and bounce.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGinseng Root Extract\u003c\/strong\u003e: Hydrates skin and improves blood circulation to reduce the appearance of dark circles. It also delivers antioxidant benefits and helps improve signs of skin aging, so eyes look more awake and refreshed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRetinal\u003c\/strong\u003e: Promotes cell turnover and stimulates collagen production to smooth fine lines and enhance skin texture. With consistent nightly use, wrinkle depth appears reduced and skin texture looks smoother within 4-6 weeks.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e: Brightens the skin and evens out skin tone while strengthening the skin barrier. With daily use, under-eye discoloration fades noticeably and skin tone appears more even within 3-4 weeks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy This Eye Care Works\u003c\/h2\u003e\n\u003cp\u003eThis eye serum combines ginseng extract, known for its anti-aging properties, with retinal, a derivative of Vitamin A that promotes cell turnover.\u003c\/p\u003e\n\u003cp\u003eLiposome technology is used to stabilize retinal and allow for effective absorption into the skin.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients revitalize and promote a youthful glow, making this eye serum a powerful treatment for multiple eye concerns.\u003c\/p\u003e\n\u003ch2\u003eApplication Technique\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eUse your ring finger (weakest finger = gentlest pressure) to apply. Never use index fingerit applies too much pressure on the delicate eye area.\u003c\/li\u003e\n  \u003cli\u003eTake a rice grain-sized amount (half for each eye). Using too much product can cause milia or puffiness.\u003c\/li\u003e\n  \u003cli\u003eDot the product along the orbital bone: starting at the inner corner under the eye, moving outward to the outer corner, then gently tapping along the crow's feet area.\u003c\/li\u003e\n  \u003cli\u003eGently patnever rub or dragfrom inner to outer corner. Dragging pulls the thin eye skin and can worsen fine lines.\u003c\/li\u003e\n  \u003cli\u003eAvoid getting too close to the lash line (keep 0.5cm away). Product will naturally migrate and reach the area without causing irritation.\u003c\/li\u003e\n  \u003cli\u003eApply only at night after serum, before moisturizer.\u003c\/li\u003e\n  \u003cli\u003eStart with 2-3 times per week in the first 2 weeks, then increase to nightly as skin builds tolerance.\u003c\/li\u003e\n  \u003cli\u003eWait 20-30 minutes after cleansing before applying to reduce potential irritation on damp skin.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 1-2:\u003c\/strong\u003e Skin may experience mild dryness or flaking as it adjusts to retinal. This is normal. Hydration improves and fine dehydration lines look plumper.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 3-4:\u003c\/strong\u003e Crow's feet and fine lines begin to soften. Skin texture around the eyes feels smoother and more even to the touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeek 6-8:\u003c\/strong\u003e Visible reduction in wrinkle depth and crow's feet. Eye area looks firmer and more youthful with continued daily use.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eApply after cleansing and toning, before moisturizer.\u003c\/li\u003e\n  \u003cli\u003eUse only at night.\u003c\/li\u003e\n  \u003cli\u003eFollow with your regular face moisturizer, unless you have oily skin. Eye cream creates a protective base layer.\u003c\/li\u003e\n  \u003cli\u003eAlways apply SPF during the day when using retinal products.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest practices:\u003c\/strong\u003e Consistency is key for eye careresults appear with daily use over 4-8 weeks.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, sensitive skin, fine lines, wrinkles, dark circles, aging, loss of elasticity\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Start with 2-3 times per week and increase gradually. Always apply SPF during the day. Individual allergic reactions may occur.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512176197858,"sku":"WY-PM316146","price":7.2,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/11_App_Images_-_2025-11-05T171754.998.webp?v=1773277156"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty of Joseon Ginseng Cleansing Oil 210ml","description":"\u003cp\u003eBeauty of Joseon Ginseng Cleansing Oil melts away makeup and blackheads through oil-based dissolution, transforming from golden oil to milky cleanser when emulsified with water. This cleansing oil is perfect for all skin types, especially those looking to boost radiance and firmness while thoroughly removing impurities. Its unique transformation ensures a deep cleanse without stripping the skin, leaving it soft and supple. After just one use, skin feels refreshed and looks noticeably brighter.\u003c\/p\u003e\n\u003ch2\u003eOil Dissolves Oil Principle\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe 'Like Dissolves Like' Rule:\u003c\/strong\u003e Oil-based impuritieswaterproof mascara, SPF 50+, sebum, foundationcan only be dissolved by oil-based cleansers. Water-based foam or gel cleansers just slide over these impurities because water and oil repel each other. Cleansing oil penetrates at the molecular level to break down and lift away what water can't touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Dissolves:\u003c\/strong\u003e This cleansing oil effortlessly dissolves waterproof mascara, long-wear foundation, and stubborn SPF formulas without harsh rubbing. It gently binds to these products, lifting them away without tugging at the skin. It also works on sebum plugs, blackheads, and pollution particles, ensuring a thorough cleanse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePore Cleansing Action:\u003c\/strong\u003e Unlike foam cleansers that only clean the skin surface, cleansing oil penetrates INTO pores to dissolve sebum plugs and blackheads from within. Regular use over 4-6 weeks visibly reduces blackheads and refines pore appearance  not through stripping, but through gentle daily dissolution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWon't Oil Cleansing Cause Breakouts?\u003c\/strong\u003e No, because the oil EMULSIFIES and rinses completely clean. It's hardened sebum trapped in pores that causes breakouts, not cleansing oil that washes away. In fact, properly removing oil-based impurities PREVENTS breakouts.\u003c\/p\u003e\n\u003ch2\u003eEmulsification Process\u003c\/h2\u003e\n\u003cp\u003eWatch the transformation: the clear golden oil turns into milky white texture the moment water touches your skin. This emulsification is what makes the oil rinse-ableit's now suspended in water droplets instead of sitting on your face as pure oil. Massage for 10-15 seconds during this milky phase, then rinse. The oil washes away completely, taking dissolved makeup and sebum with it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Emulsification Matters:\u003c\/strong\u003e This transformation is what allows oil to wash away completely. Without emulsifiers in the formula, pure oil would just sit on your skin. But cleansing oils contain surfactants that enable emulsification, so when you add water, the oil turns into a milk that rinses clean. No greasy residue, no clogged pores.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Ensure Proper Emulsification:\u003c\/strong\u003e After massaging the oil on dry skin for 30-60 seconds, wet your hands and add water to your face gradually. Continue massaging as the oil turns milky (10-15 seconds). You'll feel the texture change from slippery-oily to cushiony-creamy. THEN rinse thoroughly with lukewarm water. Proper emulsification = clean rinse = no breakouts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Doesn't the Oil Stay on My Face?\u003c\/strong\u003e The emulsifiers in the formula break the oil into tiny droplets surrounded by water when you add water. These droplets rinse away completely, taking the dissolved makeup, SPF, and sebum with them. This is why cleansing oils DON'T cause breakouts  they don't leave oil behind.\u003c\/p\u003e\n\u003ch2\u003eWhat It Removes \u0026amp; Cleansing Power\u003c\/h2\u003e\n\u003cp\u003eThis cleansing oil melts away waterproof mascara and long-wear foundation on contactno tugging or rubbing required. It's gentle enough to massage directly over closed eyes without stinging. Modern SPF formulas are water-resistant by design, so even if you skip makeup, you need oil cleansing to remove your daily SPF 50+ (which you should wear every day). Over 4-6 weeks, it also dissolves blackheads and sebum plugs from within pores for visibly clearer skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPF Removal Power:\u003c\/strong\u003e This cleansing oil removes SPF 50+ formulas, primers, and setting sprays that foam cleansers often leave behind. Modern SPF formulas are designed to be water-resistant, so they need oil-based cleansing. Even if you don't wear makeup, you NEED cleansing oil if you wear SPF daily (which you should).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSebum and Blackhead Dissolution:\u003c\/strong\u003e This cleansing oil penetrates into pores to dissolve hardened sebum plugs (blackheads) and excess oil production. Over 4-6 weeks of consistent use, you'll see visible reduction in blackheads and clearer pores. Works better than harsh scrubs or pore strips without irritation or damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePollution and Oil-Based Impurities:\u003c\/strong\u003e This cleansing oil removes environmental pollution particles (often oil-based), car exhaust residue, and daily buildup. Even if you don't wear makeup or SPF, pollution clings to skin's natural oils throughout the day and needs oil-based cleansing.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients (Beyond Cleansing Oils)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight Plant Oil Blend:\u003c\/strong\u003e Provides the base oil that dissolves makeup and sebum without feeling heavy or greasy. These lightweight oils emulsify cleanly and rinse away completely, perfect for oily and combo skin types that fear oil-based products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGinseng Extract:\u003c\/strong\u003e Boosts circulation and delivers antioxidants to the skin during cleansing, promoting a revitalized and firmer complexion. You'll notice a healthy glow and improved skin texture with regular use.\u003c\/p\u003e\n\u003ch2\u003eDouble Cleanse Method: Why You Need Both Steps\u003c\/h2\u003e\n\u003cp\u003eThe double cleanse method uses two cleansers in sequence because oil and water don't mix  you need both to remove all impurities. Start with this cleansing oil on a completely dry face to dissolve makeup, SPF, and sebum (oil-based). Emulsify with water and rinse. Then follow with your regular foam or gel cleanser to remove sweat, dirt, and any leftover residue (water-based). Together, these two steps achieve truly clean skin without stripping your moisture barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You Need BOTH Steps:\u003c\/strong\u003e Oil and water don't mix, so one cleanser can't remove both types of impurities effectively. Oil cleanser dissolves oil-based products (SPF, makeup, sebum). Foam cleanser removes water-based buildup (sweat, dirt) and any emulsified residue from the oil. Together, they achieve truly clean skin without stripping.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCleansing Oil = FIRST Step Always:\u003c\/strong\u003e Always use cleansing oil BEFORE your foam\/gel cleanser, never after. Apply oil to DRY face (this is critical  water prevents oil from dissolving impurities). Massage, emulsify with water, rinse, THEN proceed with your regular foam\/gel cleanser on the wet face.\u003c\/p\u003e\n\u003ch2\u003eApplication Technique (On Dry Skin)\u003c\/h2\u003e\n\u003cp\u003eApply to a completely dry facethis is critical, as water blocks oil from dissolving makeup and sebum. Pump 2-3 times into dry palms and massage all over your dry face for 30-60 seconds, focusing on waterproof eye makeup and pore-congested areas. Wet your hands and add water gradually while continuing to massagewatch the oil transform into milky white texture. Massage for 10-15 seconds during this emulsified phase, then rinse thoroughly with lukewarm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMassage Phase (30-60 seconds):\u003c\/strong\u003e Pump 2-3 times into dry palms. Massage the oil all over your dry face in circular motions for 30-60 seconds. Focus on makeup-heavy areas (eyes, lips) and pore-congested zones (nose, chin). You'll feel the oil turn silky as it dissolves everything. Don't rush this step  the longer you massage, the more thorough the cleanse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEmulsification Phase (10-15 seconds):\u003c\/strong\u003e Wet your hands with water. Continue massaging your oil-covered face while gradually adding water. The clear oil will turn milky white  this is emulsification. Massage for another 10-15 seconds in this milky phase. Then rinse thoroughly with lukewarm water until all traces of oil are gone.\u003c\/p\u003e\n\u003ch2\u003eTexture \u0026amp; Emulsification Feel\u003c\/h2\u003e\n\u003cp\u003eThis lightweight oil feels silky and slippery on dry skinnot greasy or heavy despite being oil-based. When you add water, it transforms instantly into a cushiony milky texture that's comfortable to massage. Rinses away completely clean in 15-20 seconds, leaving skin soft and balanced without any greasy film. Your skin is ready immediately for the second cleanser (no waiting or patting dry needed).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOil Phase Texture:\u003c\/strong\u003e This cleansing oil starts as clear golden oil. Feels lightweight and slippery on dry skin (not greasy or heavy). Glides smoothly without tugging or dragging. Spreads easily across the entire face with just 2-3 pumps.\u003c\/p\u003e\n\u003ch2\u003eWhy This Cleansing Oil Works\u003c\/h2\u003e\n\u003cp\u003eUnlike heavy olive oil-based cleansers that leave a nourishing film, this lightweight formula emulsifies completely clean  perfect for oily and combo skin types who fear oil-based products.\u003c\/p\u003e\n\u003cp\u003eGinseng extract works alongside the cleansing oils to not just dissolve impurities, but actively revitalize skin and boost firmness during the cleansing process.\u003c\/p\u003e\n\u003cp\u003eTogether, the lightweight formula and ginseng infusion make this a cleansing oil that effectively removes makeup and impurities while enhancing skin radiance and firmness.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eImmediately after first use:\u003c\/strong\u003e Waterproof makeup dissolves instantly without rubbing. SPF and foundation rinse away completely. Skin feels clean and soft, no tightness or oily residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWithin 1-2 weeks (daily use):\u003c\/strong\u003e Makeup removal becomes effortless. Skin texture feels smoother. Less visible surface sebum throughout the day (oil cleansing balances oil production, doesn't increase it).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter 4-6 weeks (consistent double cleanse):\u003c\/strong\u003e Blackheads visibly reduce as oil dissolves sebum plugs daily. Pores appear smaller and clearer. Fewer breakouts from trapped SPF or makeup residue. Skin looks brighter (properly removed SPF\/pollution reveals true skin tone).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistency is key:\u003c\/strong\u003e Use as the first step in your PM routine every single night (or AM+PM if you wear makeup\/SPF in the morning). Follow with a second foam\/gel cleanser for complete double cleanse.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eStart with COMPLETELY DRY face (remove contact lenses if wearing them  safe for eyes but better to remove first)\u003c\/li\u003e\n  \u003cli\u003ePump 2-3 times into dry palms\u003c\/li\u003e\n  \u003cli\u003eMassage onto dry face in circular motions for 30-60 seconds  focus on waterproof makeup areas (eyes, lips) and pore-congested zones (nose, chin, forehead)\u003c\/li\u003e\n  \u003cli\u003eWet your hands with water and continue massaging  the oil will turn milky white (emulsification)\u003c\/li\u003e\n  \u003cli\u003eMassage for another 10-15 seconds in this milky phase\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water until all oil is gone\u003c\/li\u003e\n  \u003cli\u003eFollow immediately with your regular foam\/gel cleanser (second cleanse step)\u003c\/li\u003e\n  \u003cli\u003eContinue with your toner and skincare routine as usual\u003c\/li\u003e\n  \u003cli\u003eFrequency: PM routine every night (mandatory for makeup\/SPF wearers). Can also use AM if you wore overnight sleeping mask or heavy night cream.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types including oily and acne-prone skin (lightweight formulas balance oil production, don't increase it). Daily SPF users who need thorough removal of water-resistant formulas (this is everyoneyou wear SPF daily, right?). Waterproof makeup wearers tired of rubbing eyes. Blackhead-prone skin seeking gentle pore clarity without harsh scrubs. Anyone committing to the double cleanse method for truly clean skin. Contact lens wearers (gentle, but remove lenses first for comfort).\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47512179048674,"sku":"WY-PM130130","price":5.3,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8748\/5666\/files\/8809968130130_4b439ea0-5a68-4021-b38e-57e45782f00a.webp?v=1773198044"}],"url":"https:\/\/wayanakw.com\/collections\/beauty-of-joseon.oembed?page=3","provider":"Wayana","version":"1.0","type":"link"}